The power of black in graphic design Colors evoke passion, love, aggression, happiness and a host of other feelings. Black is a strong color of this type that has been traditionally used to indicate mystery, strength and such feelings. Professionally trained designers understand the power of black very well.
They use black color strategically to convey the brand’s message by evoking a specific set of emotions. So a modern piece of graphic design gets a new meaning and purpose when it includes black.
Although we see most logos and other graphic designs in colors, many companies prefer to express their business letters using only black. Others have a combination of red and black or other colors used with black. This is because black is a strong color in many ways.
Many companies use black to target high-end audiences and the younger generation as clients. Like our use of black in the catalog design and one of the reasons why black is used is because it creates a mystery. It represents elegance and power as well. If you pair black with any other color, the results will be amazing. Especially when black is combined with white, it gives the desired results due to the effect of sharp contrast. There is an interaction between light and dark, which some brands want to be in their graphic designs for messaging.
Black evokes strong feelings in people. Professional graphic designers use black to arouse these emotions until targeted customers notice and loyal to the brand. This is the importance of black in the modern world for color printing and flashing lights, this color retains its prominent position.
How black attracts the audience
Black is known to reflect many emotions. These include strength, boldness, sophistication, power, and elegance. If the vision criteria are judged, black is classified as a heavy color. Therefore, it conveys a strong message. The most common thing is that black is associated with strength and power. This is the reason why many high-end brands who want to showcase a sophisticated image use black to convey their dominance in their niche markets. However, in legendary stories, black means evil and dark. Some traditions link black with intelligence and professionalism.
Keys to emotions raised by black
Have you ever noticed that judges and lawyers wear black clothes? There is an important reason behind this. They all have the power and power. This can be reflected by the black clothes these strong people wear when performing their duties. They immediately say that they are in a position of authority and reliability.
Those brands that want to appear in a strong and bold image use black in their marketing materials. Most high fashion brands have black in their logo design. They want to be seen as an evolving brand and want to convey excellence in the target market.
Many designers believe it is appropriate to use black whenever they need to tie the brand to strength. Certainly, the black color creates a different design from others. Since this color is usually devoid of many emotions, the designer uses it to express superiority over other brands.
Black is also associated with mystery, which means something hidden and unknown. Many graphic designers use black to symbolize secret knowledge .. In graphic designs, black is used to mask something the designer does not want to reveal to the public immediately. These could be some hidden feelings.
4. Development and elegance
Black is also the preferred color to express your elegance. People coming from high social backgrounds often wear black clothes on major occasions. Which looks like a natural and formal relationship. It shows the importance of black.
In graphic design products, most brands use black to convey their sophisticated and fluffy features. Black fashion brands are used for this. Many web designs are all designed in black to instantly show that a brand is expensive, expensive, and not as popular as others.
In graphic design too, graphic designers use black to give a touch of elegance to the design. If your group wants to show itself as a style icon, use black in its marketing campaign.
Graphic design should be simple so that people can get the message clearly and instantly. For example, if your business card design ideas are simple, they will leave a good first impression on the recipient of the card. Black is a simple color. When used in graphic design, it eliminates the need for other colors, which makes the design simpler.
Black carries both tradition and modernity. Modern designs are elegant and modern. Black can express elegance with clean, simple lines. If your company wants to show style as its core value, use black. Many black software companies use their marketing materials.
7. Be careful when using black
Black is definitely a solid color but should be used with graphic designs carefully. One of the negative black points is that it is a dominant color. This means that it controls the rest of the elements in the graphic design. Therefore, when using this color, justice should be done to other design elements as well.
One of the reasons black isn’t used in web design is that it can beat other elements. Only the attention of users is attracted in black and other colors are simply ignored. If colors and other elements were supposed to be included with a purpose, black could destroy this strategy. This color stands out most of the time and is not in a good way. This is because this color appears heavy. Therefore, a professionally trained designer must balance it with other colors. The trick here is to use lighter colors to maintain the right balance. In many cases it also does not work properly.
For example, when black is used as a dark background for text, it usually doesn’t look good and doesn’t work. This is the reason why many designers prefer to use light text backgrounds. Even white text does not work on a black background. But if you have to use a black background, increase the spacing between letters, and increase spacing as well. Also, use larger fonts.
Another point to note when using black in graphic design is that caution should be used when using black as the background for any other color. Note that black has no association with other colors. Any other color will accentuate the front if black is in the background due to separation and disintegration between the two. Use black as the dominant color only when you want to highlight your branding image.
8. Should you use black for text?
While black is the color of strength and power, graphic designers are divided on the use of this color for text. Many designers feel that it can be used for text with some precautions. If correct spacing and kerning are guaranteed, there is no harm in making the text black. However, make sure that the background color is different. This way you can ensure a better reading. You need to make the black color stand out against a light color background. Black is actually the perfect color for text because it stands out more clearly from a different color background.
But there are designers who do not recommend black text. They think it can put more pressure on the eyes. Therefore, evaluate your graphic design needs with black as wallpaper and text. The best method is to use black with other colors in a striped manner.
The idea of designing the brochure in whole black might not be a good idea. This indicates the limitation of this color. But when used a little, Black can do wonders for your branding image.